Carnation City Mall Blueprints

Carnation City Mall Blueprints

people

Project Team

face

Responsibilities
  • Competitive Analysis
  • Blueprints

build

Tools Used
  • OpenOffice Draw

Challenge

The Carnation City Mall website was not supplying critical information needed by its users. As part of a graduate school study, my team was assigned to determine how the site could be of better use to their shoppers.

Approach

The team first conducted a competitive analysis to get an understanding of how other area and model malls structure information on their websites. Using the knowledge gained from the competitive analysis, the team constructed a blueprint for the Carnation City Mall website, outlining existing and additional pages that would help customers find the information they need about the mall.

Outcome

The blueprints were used to build navigation models into wireframes for a reconstructed Carnation City Mall website.

Lessons Learned

This project gave me a better understanding of how to implement Jesse James Garrett’s visual vocabulary for describing information architecture and interaction design.