The Carnation City Mall website was not supplying critical information needed by its users. As part of a graduate school study, my team was assigned to determine how the site could be of better use to their shoppers.
The team first conducted a competitive analysis to get an understanding of how other area and model malls structure information on their websites. Using the knowledge gained from the competitive analysis, the team constructed a blueprint for the Carnation City Mall website, outlining existing and additional pages that would help customers find the information they need about the mall.
- OpenOffice Draw
The blueprints were used to build navigation models into wireframes for a reconstructed Carnation City Mall website.
This project gave me a better understanding of how to implement Jesse James Garrett’s visual vocabulary for describing information architecture and interaction design.